Hortus Malabaricus (meaning "Garden of Malabar") is a seminal 12-volume botanical work on the medicinal plants of the Malabar region in India, compiled in the 17th century by Hendrik van Rheede, a Dutch colonial administrator. Published between 1678 and 1693, it contains extensive descriptions and illustrations of nearly 740 plant species native to the Malabar coast (present-day Kerala), based on the knowledge of local practitioners, including Ayurvedic physicians and indigenous communities.

The work is particularly valuable for its insights into the traditional medicinal uses of plants, with detailed notes on each plant's characteristics, uses, and cultural significance. Hortus Malabaricus provides a rich foundation for modern Ayurvedic research and natural medicine, as many of the plants documented have applications in cosmetics, health, and wellness. Ingredients like turmeric, neem, and sandalwood, widely used today for their anti-inflammatory, antiseptic, and skin-soothing properties, are among those detailed.

In the realm of cosmetics and skincare, the literature's descriptions of plant-based extracts serve as a reference for natural ingredients that can enhance skin health and beauty. For Ayurveda, it’s an invaluable text, preserving knowledge that connects the ancient practices of healing to modern wellness trends. Furthermore, with a global resurgence of interest in plant-based and holistic treatments, Hortus Malabaricus stands as an essential work linking historical and modern approaches to health and well-being.

Dr. Khalid KP, a visionary entrepreneur from Kerala, has established a strong presence in the beauty, wellness, and lifestyle sectors. Known for blending traditional practices with modern innovation, his ventures cater to both domestic and international markets. Committed to sustainability and ethical sourcing, Dr. Khalid promotes natural and holistic wellness solutions inspired by Kerala’s Ayurvedic heritage. His dedication to quality and environmental consciousness has positioned him as a leader in the wellness industry, aligning his brands with the growing demand for eco-friendly, health-focused products.

Alongside his son, Mr. Ibrahim Khalid, Executive Director of the GoodBuy Group, Dr. Khalid embarked on the creation of Herbaush, a wellness and beauty brand rooted in Kerala’s botanical heritage. Their journey led them across Kerala, where they engaged with experts from Ayurveda, herbal medicine, and modern cosmetic science, ultimately discovering Hortus Malabaricus, the 17th-century botanical masterpiece. Inspired by its extensive knowledge, they spent years in research and formulation, collaborating with scientists and herbalists to modernize the therapeutic benefits detailed in Hortus Malabaricus. Herbaush thus reflects the father-son duo's dedication to bridging traditional wisdom and contemporary science, making Kerala’s wellness heritage accessible globally in an innovative and authentic way

At HerbAush, we believe that true beauty comes from nature, and we are proud to bring this belief to life through our products. My father, Dr. KP Khalid, and I have worked tirelessly to bridge the ancient wisdom of Hortus Malabaricus with modern research and innovation. This partnership of tradition and science allows us to create herbal cosmetics that are not only effective but also gentle on your skin and kind to the environment.
HerbAush is more than a brand; it is a testament to the enduring power of nature and the knowledge passed down through generations.
I assure you that every product we offer is a reflection of our commitment to quality, sustainability, and your well-being. Trust is the foundation of every relationship we build, and we’re honored that you’ve chosen us to be a part of your wellness journey.
Thank you for being a part of our story.

Warm Regards,
Ibrahim Khalid, Executive Director