Hortus Malabaricus (meaning "Garden of
Malabar") is a seminal 12-volume botanical work on the medicinal plants of
the Malabar region in India, compiled in the 17th century by Hendrik van
Rheede, a Dutch colonial administrator. Published between 1678 and 1693, it
contains extensive descriptions and illustrations of nearly 740 plant species
native to the Malabar coast (present-day Kerala), based on the knowledge of
local practitioners, including Ayurvedic physicians and indigenous communities.

The work is particularly valuable for its
insights into the traditional medicinal uses of plants, with detailed notes on
each plant's characteristics, uses, and cultural significance. Hortus
Malabaricus provides a rich foundation for modern Ayurvedic research and
natural medicine, as many of the plants documented have applications in
cosmetics, health, and wellness. Ingredients like turmeric, neem, and
sandalwood, widely used today for their anti-inflammatory, antiseptic, and
skin-soothing properties, are among those detailed.

In the realm of cosmetics and skincare, the
literature's descriptions of plant-based extracts serve as a reference for
natural ingredients that can enhance skin health and beauty. For Ayurveda, it’s
an invaluable text, preserving knowledge that connects the ancient practices of
healing to modern wellness trends. Furthermore, with a global resurgence of
interest in plant-based and holistic treatments, Hortus Malabaricus stands as
an essential work linking historical and modern approaches to health and
well-being.

Mr. Khalid KP, a visionary entrepreneur
from Kerala, has established a strong presence in the beauty, wellness, and
lifestyle sectors. Known for blending traditional practices with modern
innovation, his ventures cater to both domestic and international markets.
Committed to sustainability and ethical sourcing, Mr. Khalid promotes natural
and holistic wellness solutions inspired by Kerala’s Ayurvedic heritage. His
dedication to quality and environmental consciousness has positioned him as a
leader in the wellness industry, aligning his brands with the growing demand
for eco-friendly, health-focused products.

Alongside his son, Mr. Ibrahim Khalid,
Executive Director of the GoodBuy Group, Mr. Khalid embarked on the creation of
Herbaush, a wellness and beauty brand rooted in Kerala’s botanical heritage.
Their journey led them across Kerala, where they engaged with experts from
Ayurveda, herbal medicine, and modern cosmetic science, ultimately discovering
Hortus Malabaricus, the 17th-century botanical masterpiece. Inspired by its
extensive knowledge, they spent years in research and formulation,
collaborating with scientists and herbalists to modernize the therapeutic
benefits detailed in Hortus Malabaricus. Herbaush thus reflects the father-son
duo's dedication to bridging traditional wisdom and contemporary science,
making Kerala’s wellness heritage accessible globally in an innovative and
authentic way.